Marketing

Launched just in time for Taylor Swift's arrival into Australia, a towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.

Take a look at some of the brands spending big bucks to show their ads during this year's Super Bowl.

Each year, Advertising Standards marks the end of the calendar year with a list of the ads it received the most complaints about in the past 12 months. 

Food delivery platform DoorDash broke Australian spam rules by sending over one million texts and emails to its customers and prospective contractors.

The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.

Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.

An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.

Chouchou Intimates says it is only able to attract new customers via ads, which Meta is happy to push, but then not supported by showing them the non-sponsored content. 

Australia's Ad Standards has rejected a plea to ban Diablo IV billboards, that says the ads are satanic and bring up memories of Melbourne lockdown 'hell'.

Marketing of junk food would be prohibited on TV and radio, and ads on social media under a proposed bill by independent MP Sophie Scamps.

Inadequate disclosures of sponsored content by influencers and a lack of advertising transparency are among the key concerns included in the ACCC's latest analysis report.

Influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public.