Aussie small business Bare and Boho lands coveted spot in Aldi’s ‘special buys’ for its ethical cloth nappies

Bare and Boho founder Jordan McGregor has this week been sharing tips with her Instagram followers for how to battle the crowds and secure an Aldi special that is close to her heart. 

McGregor has landed what many small business owners would consider a lottery of sorts: her cloth nappies will be on offer to the public as one of Aldi’s special promotions starting today. 

Reusable nappies are popular with parents who want to reduce the waste associated with disposable nappies, and McGregor has built a 23,000-strong social media following thanks to her minimalist designer cloth nappies and cloth pads, which are sold online via the Bare and Boho website and through close to 50 stockists in Australia, New Zealand, the US and Europe. 

A finalist in the 2018 Queensland Young Achiever Awards, McGregor also pitched to the sharks in season four of Channel Ten’s Shark Tank Australia, with Glen Richards offering a deal to invest in her business back in July 2018. 

This week, however, McGregor is celebrating a collaboration with Aldi, which she said on Instagram has been “a long time coming”. 

Starting today, four exclusive-to-Aldi Bare and Boho designs will be available as part of the German retailer’s popular ‘special buys’ promotion. The ethically manufactured nappies will be sold with an accompanying insert, for the total price of $14.99. 

Announcing the collaboration last week, McGregor said when Aldi approached the small Queensland business, the team “happy-danced way too hard!”

“As an Australian owned and designed cloth nappy brand, as well as for many who use cloth nappies, it is a collective vision to have them more accessible, more affordable and more accepted,” she said. 

“When I started my cloth journey over four years ago, I wasn’t an online shopper, I didn’t have friends who used cloth, nor had many funds available to spend on quality nappies.

“What I did find in my local baby store was nothing amazing, but it was accessible and did the job, and that for me meant the world as a new, first time mum interested in making the switch, but whom lacked direction.

“So for us to be able to share our designer range, featuring the highest quality of materials as a special event with the Australia community, means that we can help families get interested in cloth, at a friendly price point and with the added confidence of seeing upfront what a cloth nappy involves.”

 

View this post on Instagram

 

Excitement is in the air! Our reusable nappies launching nationwide @aldiaustralia ! ????. . Loads of questions coming in! We’ve covered some FAQ for you! ????. . -Launch date? Wednesday 29th Jan, when doors open! -End date? While stock lasts (Run, don’t walk! ????). -Cost? $14.99 each!. -What’s included? 1 Premium Cloth Nappy Shell + 1 thirsty Bamboo-cotton insert. -How many prints? 4 designer prints available in every store! -What weight range do they suit? One-size-fits-most (4-18kg approximate guide). -Suitable for newborns? Yes!. -Style of nappy? Ai2 (All-in-2) Reusable Cover + 4 layer snap-in insert. . -Nappy features? Outer water resistant shell with inner wipeable lining for reuse. Double-row waist snaps to size waist elastics. Groin snap-rise panel to lengthen the nappy. Double gussets in groin to contain & provide room for boosting. Insert with snaps to position in shell. ????. . -Machine Washable? Of course! Checkout tomorrow’s post for our washing guide. -Tumble Dry Suitable? Yes! Inserts only. -Daycare friendly? In most cases yes! You will need a reusable wetbag to go along with!. -Same V2 as purchasable online? Yes, inserts match our original V2 length. We’ve recently lengthened our inserts slightly (2020). 100% Interchangeable with current V1/V2. -Material composition inserts? Bamboo 340GSM 72% Bamboo, 28% cotton. -Ethically Manufactured? Absolutely! Keep a look out for Sunday’s post! ????. . -I love them, where can I buy more? Checkout our website to purchase more shells + inserts (For heavy wetters or overnight: boosters / trifolds available too!). . -I am keen to make more reusable cloth switches, what’s next? Grab a bundle of nappies via the website, add a pack of reusable cloth wipes & organic cotton sanitary pads! Don’t forget our amazing wetbags, breastpads & swim nappies! Read our washing & usage guides on each product page. Scroll through our social media feed for further insight. Share & start conversations with your friends! ????. . -Will ALDI Australia stock your full range? That would be amazing!. -Will ALDI in my country be stocking these? We’d love to! Tag your local ALDI & get them interested! ????

A post shared by Bare and Boho (@bareandboho) on Jan 24, 2020 at 2:19am PST

Speaking to SmartCompany, a spokesperson for Aldi Australia said the retailer is “proud to work with Bare and Boho for the first time”.

“With more Australians becoming conscious about the environment, it makes sense that shoppers are seeking out sustainable products,” they said.

“We place as much emphasis on doing the right thing by people, partners and the planet as we do on maintaining our range of high-quality products at affordable prices.”

The spokesperson said Aldi Australia chooses to work with suppliers of all sizes, including small businesses.

“Size is no barrier when becoming an Aldi business partner,” they said.

“Some of our suppliers are niche boutique manufacturers, while others have much larger operations and produce some of Australia’s leading household brands.

“At Aldi, we are committed to buying and sourcing locally, unless the desired product is not available at the required quality, price or volume.”

SmartCompany has contacted Bare and Boho for comment.

NOW READ: Why Bunnings is paying close attention to Aldi and its weekly deals

NOW READ: Could this move from Aldi present a big challenge to Kmart and homewares retailers?