Feb 11, 2024; Paradise, Nevada, USA; Recording artist Taylor Swift reacts during the first quarter between Kansas City Chiefs and San Francisco 49ers of Super Bowl LVIII at Allegiant Stadium. Source: Joe Camporeale-USA TODAY Sports/Sipa USA /AAP Image
Taylor Swift attended Super Bowl LVIII wearing a top from Australian fashion label Dion Lee, highlighting the brand in one of the most-watched events of the year.
Swift was present to watch partner Travis Kelce and his team, the Kansas City Chiefs, defeat the San Francisco 49ers in a tense 25-22 game.
While traditional NFL fans were transfixed by Chiefs quarterback Patrick Mahomes and his last-gasp efforts to win the game, Swift’s highly-anticipated presence drew new fans to the broadcast.
And when the camera cut to the VIP boxes in Las Vegas, they saw Swift wearing a black crochet number from Dion Lee.
The internationally-renowned label confirmed the top was their own design on Monday.
The top, which retails for $650, remains available for purchase at the Dion Lee website at time of writing — but perhaps not for long.
It is not Dion Lee’s only tie to the 2024 Super Bowl, either.
Award-winning rapper and Swift collaborator Ice Spice, who attended the Super Bowl next to the pop star, recently featured in a campaign for Dion Lee’s S/S 2024 collection.
Taylor Swift will have further opportunities to deck herself in Australia’s leading fashion designers when she touches down for the local leg of her Eras tour this week.
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