Rich Pickings: The 10 Asian billionaires we should be watching

Forget Bill Gates, Warren Buffett and Carlos Slim Helu. The names Australian wealth watchers need to know are Robin Li, Mukesh Ambani and Wee Cho Yaw.

As a new report from financial services firms Capgemini and RBC Wealth Management confirmed this week, the epicentre of global wealth has officially shifted from the West to the East.

According to the annual World Wealth Report, the Asia-Pacific region is now home to the highest number of high net worth individuals (defined as having more than $1 million in investable assets, excluding the family home and trinkets) in the world at 3.37 million people, just in front of North America with 3.35 million.

Australia didn’t play its part – our population of HNWIs actually fell by 7% from 192,900 to 179,500 in 2011 – but rising wealth levels across China and Japan (yes, that country that seems to be in continuous recession and was hit by an earthquake last year) helped propel the Asian region to the top of the charts.

It’s a marked shift in just three years. In 2008, the Asia-Pacific region accounted for 7.4% of the world’s HNWI; this has now risen to 10.7%.

It is a trend that Dorus van den Biezenbos, wealth management specialist at Capgemini, expects will continue as GDP growth, equity markets and property markets in Asia outperform those in the West.

“We believe Asia Pacific is the region where the biggest growth will be, given the turmoil we are seeing in North America and Europe.”

However, the region won’t always rise as a single region – even this year we’ve seen marked differences in the performance of different nations.

In Hong Kong, for example, Van den Biezenbos says the willingness of HNWI individuals to take on debt and invest in equity markets means the city state’s wealth can bounce from year to year, and in the last 12 months the millionaire population fell.

In Japan, however, investors are ultra conservative and invest heavily in stable assets such as real estate and fixed interest. In times when markets are spooked – like the last 12 months – Japanese millionaires do well.

Van den Biezenbos points out a few common characteristics of Asia Pacific HNWIs, including a love of real estate, a higher proportion of females and a higher number of younger millionaires – about 38% of millionaires in the region are aged between 31 and 45.

Of course, despite this shift in the balance of wealth towards Asia, Australia still looks towards the big English-speaking billionaires for inspiration – names like Richard Branson, Bill Gates, Warren Buffett and Mark Zuckerberg.

Given our location, and Australia’s determination to exploit what many are calling the Asian Century, we should be following Asia’s wealth heavyweights.

With this in mind – and with the help of the Forbes billionaire list – we’ve scanned the region to compile a list of 10 of the richest entrepreneurs we should know much better than we do.

1. China: Robin Li, $10.2 billion

Most of the world has Google, China has Baidu, the home-grown search engine with a market share of almost 80%. Li, who worked in Silicon Valley before launching Baidu, has profited from Google’s problems in the world’s most populous country, which is notorious for web censorship. He’s now facing up to the challenge of mobile search, although just days ago Goldman Sachs said this remains a major challenge.

2. Hong Kong: Li Ka-shing, $25.5 billion

Asia’s richest person is a name well known to Australians, thanks to his investments in this country. Li’s empire truly sprawls and includes investment in everything from telecommunications and technology to infrastructure, retail and manufacturing. As well as employing a staggering 270,000 people in 53 countries around the world, Li also invests in start-ups, including Facebook and Spotify. Li is currently working on the vexed issue of succession in order to head off potential family feuds.

3. India: Mukesh Ambani, $22.3 billion

India’s richest man is coming off a difficult year in which his fortune dropped by an ugly $4.7 billion, thanks to the declining value of his oil and gas conglomerate, Reliance Industries. Last week, Ambani admitted he was disappointed by the performance of his gas operations. He announced plans to double Reliance’s operating profit in the next four-to-five years by boosting its energy business and investing in its retail and telecoms operations.

4. Indonesia: R. Budi Hartono, $6.5 billion

Budi and his brother Michael control a sprawling empire covering tobacco (a company called Djarum), banking (Indonesia’s largest private bank, Bank Central Asia), property (Grand Indonesia, the huge office, retail and tourism complex in Jakarta) and technology (they own Kaskus, Indonesia’s most popular website)

5. Japan: Tadashi Yanai, $10 billion

Australia has seen an influx of overseas retailers in recent years, but Japanese chain Uniqlo remains on the list of potentials – fashion fans are waiting impatiently. Yanai is the head of the chain and its parent company, Fast Retailing, which was founded by his father in 1949. The 63-year-old makes no secrets of his ambitions: “It is our goal to be number one in the world. It is our aspiration. We believe Uniqlo has made efforts, more than other companies, in clothing, development and sales.” The company recently opened in the Philippines, where it wants 50 stores in three years’ time.