Agile, cloud computing and game-changer are among the 20 most used business buzzwords used by online publications in Australia this year.
Innovation has retained the top position for the second year running in Meltwater’s analysis of online media publications and blogs, racking up more than 6 million mentions worldwide and more than 212,000 mentions in Australia between January 1 and December 3.
However, words and phrases such as agile, cut through and best practice have made their way into the top 10 most commonly used buzzwords Down Under.
Collaboration was the second most used buzzword, both globally and in Australia, having been mentioned approximately 3.7 million times globally and around 120,000 times in Australian publications.
In third place on the Australian list is selfie, which was mentioned 59,646 times in local business publications and blogs this year.
Selfie came in fourth position on the global list with more than 886,000 mentions, while big data was the third most used business buzzword around the world this year with more than 946,000 mentions.
The different generations that make up a workplace are still on the radar of online business media outlets, with Baby Boomer, Generation X and Generation Y making it into the top 20 most used buzzwords this year.
Even younger generations – Generation Z and Generation Alpha – were mentioned 695 and 160 times, respectively.
The list is based on data from more than 300,000 online news outlets and blogs that are monitored by Meltwater, however, social media platforms are not included.
The 20 most used business buzzwords in Australian online media in 2015
Innovation/innovate |
212,944 |
Collaboration |
120,311 |
Selfie |
59,646 |
Best practice |
24,867 |
Agile |
20,480 |
Cut through |
18,431 |
Big data |
16,650 |
Visionary |
16,070 |
Cloud computing |
11,531 |
Game-changer |
11,290 |
Scalable |
10,673 |
The Internet of Things |
7596 |
Influencers |
6350 |
Infographic |
6262 |
Baby Boomer |
4966 |
Buy-in |
4351 |
Generation Y |
4343 |
Generation X |
3446 |
Content marketing |
2592 |
Value add |
2497 |
The 20 most used business buzzwords in international online media in 2015
Innovation/innovate |
6,071,445 |
Collaboration |
3,795,364 |
Big data |
946,305 |
Selfie |
886,277 |
Scalable |
727,639 |
Cloud computing |
550,293 |
Agile |
466,993 |
Visionary |
447,523 |
The Internet of Things |
371,705 |
Infographic |
276,084 |
Best practice |
254,350 |
Influencers |
199,485 |
Cut through |
158,245 |
Game-changer |
151,624 |
Content marketing |
141,853 |
Thought leader |
82,994 |
Buy-in |
82,206 |
Rich media |
56,214 |
Deep dive |
51,721 |
Baby Boomer |
45,517 |
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