Vending machine distributes shoes

Two new start-ups in Britain have created a new service that provides flat-soled shoes for women distributed through vending machines.

Both companies have set up their machines near nightclubs, targeting young women who are looking to change out of high-heeled shoes into more comfortable footwear for a trip home.

One of the new products, “Rollasoles”, sell for $10, look similar to ballet shoes, come in four colours and are even purchased with a matching carry-bag. Two of the vending machines were trialled at different nightclub locations, and quickly sold out. 

Another company has produced “Afterheels” which sell for the same price, but the manufacturer claims the shoes will last longer, being made from natural and recyclable materials.