How seriously do you treat your website? If it forms the sole basis of your business, it’s likely you spend a lot of time and money on it, but, if not, it can be tempting to try to get away with the bare minimum.
Alas, rising consumer spending online comes with higher user expectations. Businesses are having to do more than ever to stand out from the crowd and keep up with the latest design trends.
Today, we pick out five lessons you can take from some of the best websites on how to attract, retain and engage customers.
Meanwhile, mentor Jane Shelton tells us how home-based businesses can market themselves for next to nothing and we have details on the latest start-ups to get Commercialisation Australia funding.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.