It’s a given that you want customers to find your business, either through your wonderful marketing efforts or through a chance encounter.
But different businesses need different kinds of customer traffic. Locating your business on a busy shopping strip may suit you better than Google Adwords, and vice versa.
Today, entrepreneur Ruslan Kogan explains the different ways that customers find your business and what you can do to best control the flow of traffic.
Elsewhere, we profile design start-up Emagine, which is attempting to replicate Swiss success in Australia, and mentor James Omond has some legal tips when it comes to franchising.
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