Collaborating with a group of other small firms seems counterintuitive to many start-ups. The fear of losing a competitive edge or, worse, falling foul of collusion laws can prove a barrier.
Today, we look at how small businesses can band together on issues such as group bargaining in order to give themselves greater clout in the market. Make sure you read Leon Gettler’s feature to learn how to compete with the market leaders.
Meanwhile, StartupSmart mentor Gillian Franklin explains how you should segment your customers for marketing purposes and we chart the rise of the specialist furniture market.
Oliver Milman, editor
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