The widely-criticised London 2012 Olympics logo cost about $625,000 when it was designed in 2007.
Nike’s famous ‘Swoosh’ was designed by a student for the handsome sum of $35.
Decide for yourself whether some of the world’s most expensive brand logos were worth the cost.
Read the article here at Huh.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.