How has your marketing and messaging changed in the lead up to Christmas 2020?
This week, Gautam Mishra, Dean Salakas and Justin Moran share how their teams have adjusted their Christmas marketing strategies.
If 2020 has taught us anything, it’s that businesses often operate in a landscape of uncertainty. So how can business owners and startup founders keep investing in their companies, taking risks and moving forward, when they don’t know what is around the corner?
"While all this external uncertainty creates more problems, it also creates more opportunities," says :Different co-founder Ruwin Perera.
Since COVID-19 hit, most businesses have trialled working from home. What have you learnt from managing a remote workforce, and working remotely yourself? And how will you take these lessons with you?
"It means we can find the best employee for the job, not just the best person who applied in our local area," says Renae Bunster.
The Ethical Advantage, a report by Deloitte, reveals ethical business practices boost return on assets by 7%. When has your business behaved ethically and made a profit because of it?
Michelle Akhidenor, Andrea Gardiner, Gautam Mishra and Adam Schwab reflect on when ethical business practices boosted their bottom line.
How should entrepreneurs approach networking during a pandemic? How do you make new connections and soft intros when you can’t go to events and meet people by accident?
"This may seem counterintuitive, but I've actually found networking much easier during the pandemic," says Inkl chief Gautam Mishra.
Should the corporate tax rate be cut? What about income tax? How should the government spend taxpayer dollars? We asked our Brains Trust
In this budget-themed Brains Trust, we asked 'do you think bringing forward income tax cuts would give the economy a much-needed boost?'
Australia’s COVID-19 restrictions are affecting people in different ways. So what can business owners and managers do if members of a team have varying levels of motivation?
"There's an opportunity for managers to individualise working arrangements for employees," says Collabosaurus' Jessica Ruhfus.
Twitter is labelling Trump’s tweets and big and small businesses alike are taking stances on black violence. So, in this increasingly connected world, is it possible for businesses to remain apolitical? And perhaps more importantly, should they?
"Is it possible for businesses to remain apolitical? Yes, of course. Businesses can remain silent," writes Kate Dinon. "The question is, at what cost?"
Twenty-five times less expensive: Why now is the time to go all in on collaboration marketing
Businesses need to tap into collaboration marketing as a strategy, now more than ever, because of the ability to leverage ‘currencies other than cash'.
Many small businesses and startups are pivoting in an attempt to tap into new revenue streams in the face of the pandemic. So how do you identify a worthy pivot? And are all risks worth taking?
Does your business need to pivot due to the uncertainty created by COVID-19? If so, how do you go about it? We asked SmartCompany's Brains Trust to weigh in.
During times of uncertainty, it is important to keep lines of communication open. But how honest should business owners be with their clients, customers, shareholders, board members and contractors about their struggles in this time of crisis?
"Communication is so powerful at a time like this; it can provide relief and confidence, or increase panic and doubt," writes Airwallex's Lucy Liu.
Online retail explosion, pay-to-view conferences and a cleaning service boom: Twenty-one ways business will shift due to the COVID-19 pandemic
"I suspect it will take years to rebuild confidence and balance sheets. And I know there will be serious long-term structural implications."
