Authenticity pops: Resist the urge to jump on the COVID-19 marketing train
Being just like every other brand and screaming COVID-19 comms isn’t going to inject your brand with the fuel it needs to get through the pandemic unscathed.
Tyson is director of strategic marketing agency Business Depot. He has spent over 12 years working across many facets of marketing and branding for a huge range of companies across different industries.
