Tony Jaques

While COVID vaccination may offer a seemingly soft opportunity for corporate issue activism, CEOs and senior executives everywhere need to think very carefully about whether to take a stand on a high-profile issue.

Woolworths had planned to build a Dan Murphy’s within walking distance of three “dry” communities, failing a basic principle of stakeholder engagement and communication.

Many people would argue companies should respond to online complaints swiftly, openly and with empathy. But new research suggests it is more complex.

Amid shocking news about rising COVID-19 deaths and health systems collapsing across the world, travel companies are remaining perky. When will somebody tell us the truth about international travel?

For an issue that began over a relatively trivial matter, the list of candidates for reputational damage is long and shameful.

Pleading ignorance and blaming management — as Crown and other directors have tried — is no longer good enough.

There is an increasing expectation that CEOs take a stand on political issues, and brands align themselves with consumer concerns.

Studies show no correlation between a company's 'values statement' and how well employees think the company lives up to those values.