Tony Jaques

The reality is that if the CEO is to go in the wake of a crisis, a clean-cut is most often the best way forward – for both the former CEO and the company.

System failure is a 'natural risk' for the telecommunications sector. How come Optus wasn't prepared?

The latest debacle to engulf Optus is a reminder for businesses everywhere of what happens when you don’t prepare.

When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere. 

How many more times will we have to hear some struggling organisation announce that a cyber breach or data leak was caused by failure at a third-party contractor?

When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.

Knowing what to say in a crisis is never easy. Brevity is an essential communication skill in an age where the people you are talking to are overwhelmed by the volume of words. 

Australia’s banks have doubled down on the reasons they believe they should not be required to tell customers or potential customers why they can’t have basic banking services.

Businesses that should have the resources and experience to avoid being unprepared for major catastrophes found themselves engulfed in crises this year.

CEOs in general have been shown to have very low credibility, but that doesn’t mean their words won’t have dramatic consequences.

The “rebrand that wasn’t” was in fact only a symptom of a deeper cultural problem inside the Bureau, and it unleashed a much broader concern that had long been bubbling below the surface.

While cases likely cause little reputational damage to celebrities, overzealous trademark actions can cause real embarrassment for some of the world’s biggest brands.