You can see from my earlier articles that an approach to marketing and sales which takes the view that ‘getting the sale’ is the end gam…
You can see from my earlier articles that an approach to marketing and sales which takes the view that ‘getting the sale’ is the end gam…
Last week we looked at using ‘entanglement’ and ‘strategy partner’ as concepts that could create stronger alliances between vendor a…
Last week’s article looked at using communications, cross-selling and strategic partnerships to boost your customer engagement. This week …
In the last article, I looked at how we could continue to engage the customer post-sale, particularly by using the method of holding events …
The objective behind customer engagement is to find different ways to connect to your customers to continue the relationship, show your appr…
In many product and services situations, the post-sales support given to the customer is key to the effective use of the product or service….
There are different views on the effectiveness of loyalty schemes. Some say that you are simply giving away something to customers who will …
Every customer should be considered your salesperson. You want them to come back and buy again and again of their own freewill. You need to …
The lost sale is an obvious target for follow up. You clearly want to know what you did wrong, if anything. The competitive analysis inf…
No system is perfect and any process which involves the interaction of buyer and seller is going to be subject to many internal and external…
Many sales people think their job is done as soon as the agreement is signed, but without a proper handover to the post-sale activity, serio…
In my last article, we looked at how important it is to make sure sales team leaders have oversight of the staged lead conversion process. I…
