Sue Parker, Author at SmartCompany - Page 2 of 3

LinkedIn

Videos are less effective on LinkedIn (and car-filmed clips are partly to blame)

Many LinkedIn users are missing the mark, partly due to the explosion craze of people posting videos filmed in their own cars.

LinkedIn

Unless you’re Trump or ScoMo, you should be running your own LinkedIn profile

Unless you are a prime minister, famous celebrity or global business superstar, you should personally be steering your own LinkedIn activity train.

LinkedIn

You’ve stuffed up, now what? Why the power of a genuine apology can move mountains

We have all stuffed up and will do so again in many different ways. After all, we are not robots and mistakes are part of life and the human condition.

LinkedIn

There is no correlation between age and value, but ageism is always a sign of stupidity

The notion that age is a realistic predictor of relevance and value is bollocks. There are so many other components to throw in the evaluation pot.

doing business during COVID-19 inflation staff shortages

A plea to managers: Treat young workers with compassion and kindness

This is an impassioned wake-up call and a plea to leaders and managers to treat young workers with compassion and kindness.

July 1

It’s time to give men permission to connect, re-align and confirm their purpose and business truth

Many men are following a career path and direction that can be mildly unfulfilling at best and absolute daily torture at worst.

LinkedIn

All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn

Are individuals and businesses buying fake followers and engagement on LinkedIn? Yes, they are, and at growing levels in Australia and globally.

LinkedIn

Spilling the beans: Why inviting someone to ‘grab a coffee’ is disingenuous and unnecessary

The 'coffee catch-up request bullshit’ epidemic needs to be immobilised in 2019. We must sip some collective truth and call it out for the poppycock it is.

LinkedIn

Homenum revelio: Why you cannot trust who you cannot see

We simply cannot trust who we cannot see. And it is for this reason business owners must share their photo and contact details online.

LinkedIn

Be honest about your situation: How vulnerability helps businesses thrive

We are all humans navigating our way through businesses and life. There is no shame in not having all the answers and being vulnerable.

LinkedIn engagement pods

LinkedIn engagement pods: Silver bullet or desperate ploy?

A ‘pod’ is a group of LinkedIn members who join together to game and hack the LinkedIn algorithm to increase visibility and reach.

Older workers

Feel the churn: How to bounce back after losing staff and clients

Even in the busiest of times with great clients and brilliant loyal staff, unforeseen circumstances can totally shake the equilibrium to pieces.

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