Sue Parker, Author at SmartCompany

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It’s time your business ditched lazy language and dangerous marketing

A moratorium on the news cycle and tragedies is impossible, but businesses can do their bit to improve communications and reduce the overwhelm of gruesome narratives.

If you are hiring staff and not leveraging LinkedIn, you’re a bloody idiot

With over 12 million Australian and 810 million global members, LinkedIn is the most powerful platform on the planet for professionals and companies.

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Why LinkedIn’s Newsletter feature is already a “game changer”

A whirlwind of changes and new tools have been a hallmark of LinkedIn during 2021 as the candles were blown out on the platform’s 18th birthday celebration.

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Businesses duped by fake news sites and influencer marketing

A growing number of fake sites and services are offering to purchase fake LinkedIn followers and engagement, or provide industry ‘awards’, dodgy testimonials and listicles.

age diversity

No better time: Why age diversity is the key to solving staff shortages post-COVID

In a world grappling with relentless challenges and anguish, there is no more important time to stamp out ageism and for businesses to embrace age diversity to solve staff shortfalls.

Sue Parker

How LinkedIn engagement shifted and strengthened in 2020

LinkedIn engagement is reported to have increased by 31% in Q3 2020, with global membership reaching 722 million.

Sue Parker

LinkedIn is not the holy grail: Why SMEs must broaden their marketing mix

Like a balanced diet to support a healthy body, a rounded marketing mix is foundational for a business to thrive.

Sue Parker

The eyes have it: LinkedIn poll finds most users prefer to get their content from text, images or articles

A new LinkedIn poll showing users prefer well-written material over selfie-style videos and podcasts could help businesses in their content strategy.

Sue Parker

How to lose customers: Why you shouldn’t offer free services during COVID-19

When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.

LinkedIn

How the LinkedIn community is shifting in the face of COVID-19

As the COVID-19 crisis continues, people will be spending more time on LinkedIn seeking to contribute and engage from their own needs and perspectives.

Sue Parker

Ignore social proof at your peril when hiring staff or suppliers

Hiring new staff or suppliers can be risky business at the best of times. There are never any guarantees, but without discernment and due diligence the risks increase exponentially.

LinkedIn

Self-promotion on hold: How LinkedIn users are connecting during Australia’s bushfire crisis

On LinkedIn, January is usually overrun with motivational listicles and self-promotional posts, the start of 2020 has seen a shift to content dedicated to the Australian bushfires.

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