Sue Barrett, Author at SmartCompany - Page 5 of 28

Sue is a selling better strategist and advisor, sales philosopher and speaker, sales trainer and coach, writer and activist. Sue is chief executive of forward thinking sales advisory Barrett and online sales education and resource platform www.salesessentials.com. Barrett develops sales strategies, standards and education that help people and businesses sell better.

Is your sales team sinking or swimming?

Selling as a profession is poorly understood, especially when it comes to effectively transferring skills, knowledge and capability to others.

leadership style first impressions

The qualities leaders need in times of flux

In times of uncertainty and flux, people need to be led by someone who has the appropriate knowledge, ability, skills and mindset.

Purposeful optimism

Why purposeful optimism is great for business

Negative stories dominate our news cycle and impact our daily lives — but we are combating this crisis with purposeful optimism and opportunity.

human skills

Is a net promoter score a valid predictor of customer loyalty?

Net promoter score is a concept that has been around for a while. However, knowing your NPS is one thing; doing something meaningful about it is another.

What exactly are you doing to create space for opportunities?

By staying open and focusing on what is possible, you can create a space for positive opportunities to come your way, writes Sue Barrett.

Are your salespeople stumbling at hello?

Research shows only 20% of salespeople are fully effective when sales prospecting, but according to Sue Barrett, prospecting hesitation can be overcome.

We all want better sales performance, but what works best?

Most of us will agree that as sales leaders we want better and more consistent sales performance. The approaches on how to get there, however, vary greatly.

Trust is the heartbeat of business, sales and society

I have been writing about consumer trust in sales and business for many years. However, this year has seen a rise in my output on this topic…

Sales trends 2018: Trend 8 – How sales and marketing can excel in a world in flux

In this sales trend from the Barrett’s 12 Sales Trends Report for 2018, David Hubbard explains how sales and marketing can work together to excel at generating revenue.

Selling isn’t only for sales people

Have you ever tried to persuade someone about the merits of a new idea, service or initiative? That's selling. Selling is a vital skill that everyone should learn.

The alarming findings about the ‘Peter Principle’ and sales managers

Have you ever worked with someone who was really effective in one role but then promoted to other roles, usually in management, and ended having no idea and no real capacity to fulfil that role in a competent manner?

Want to find and own uncontested markets? Try Blue Ocean Strategy

Blue Ocean Strategy work is focused on finding and executing strategic moves called "value innovation" that deliver powerful leaps in value for both the organisation and buyer, and render rivals obsolete.

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