Sue Barrett, Author at SmartCompany - Page 4 of 28

Sue is a selling better strategist and advisor, sales philosopher and speaker, sales trainer and coach, writer and activist. Sue is chief executive of forward thinking sales advisory Barrett and online sales education and resource platform www.salesessentials.com. Barrett develops sales strategies, standards and education that help people and businesses sell better.

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“Nothing happens until something gets sold”: 12 insights on selling better in the 21st century

"Selling is the vehicle that allows opportunity to flourish and people to prosper. Nothing happens until something gets sold."

sales meeting

Less is more when it comes to sales planning and market segmentation

In scrambling for leads, trying to cover every area and not wanting to miss anything, many sales teams end up doing nothing particularly well.

Tell me about it: 91% of consumers value ‘honest communication’ so salespeople must prioritise storytelling

We must not overlook the increasing importance of storytelling in sales and marketing, as it takes our sales teams beyond presenting features and benefits.

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Seven things you need to know to master the craft of selling

We can agree everybody lives by selling something — whether it be ideas, initiatives, visions, products, services or solutions.

unethical selling

‘Unethical selling’ — not selling in general — should be on trial at banking royal commission

Many people shy away from selling, due to negative stereotypes which lead them to think selling only applies to the desperate and devious.

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‘Social selling’: Why personal branding is a priceless asset to any business

Prioritising your personal branding on LinkedIn and other social platforms is imperative if you want to stay ahead of the professional curve.

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The five dimensions for sales alignment, harmony and success

Effective sales cultures, teams and people need five core dimensions working in concert with each other at the highest order to achieve success.

ethical sales

Four questions to test if your sales and prospecting tactics are ethical

Are your sales and prospecting efforts underpinned by sound ethics and behaviours?

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Times of global crisis: Navigating ethics, power and prosperity as a business

There is no shame in running a prosperous business — even in times of crisis.

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Why a fair exchange of value goes beyond exchanging money for goods

No matter what side of the deal you are on, a fair exchange of value with fair terms and conditions is the way to do business.

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Creating ‘human’ experiences: Why businesses with a CX-HX focus will outperform the market

The successful companies of tomorrow will be able to create emotionally rich and 'human' experiences for their customers.

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“Clients don’t see a price”: How to avoid getting stuck in a price conversation

Our mission as salespeople is to avoid price conversations by asking our prospects and clients questions to find out what value means to them.

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