Sue Barrett, Author at SmartCompany - Page 2 of 28

Sue is a selling better strategist and advisor, sales philosopher and speaker, sales trainer and coach, writer and activist. Sue is chief executive of forward thinking sales advisory Barrett and online sales education and resource platform www.salesessentials.com. Barrett develops sales strategies, standards and education that help people and businesses sell better.

sales title

What is the correct title for a salesperson?

Someone can have the grandest sales title on offer and still behave like a fool. So don’t confuse packaging with substance.

common ground

In order to progress, we must first find common ground

‘Common ground' is a communication technique. It is the overlap between the positions of parties that may otherwise disagree.

How salespeople can survive in a trying trust environment

It's hard being a salesperson at the best of times, but when almost half of the general population doesn't trust business it's even harder.

salespeople

Avoiding a Kodak moment: A case study on reinvigorating and future-proofing a sales team

Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.

sell better uncertain times

How to sell better in uncertain times

How are we supposed to sell better when there’s a general feeling of uncertainty that makes decision-making so difficult?

assumptions sales

A story of bathtubs and bewilderment: How assumptions destroy sales relationships

Have you ever come across a salesperson making big assumptions about you, your needs and expectations, or your experience?

socialising workplace

How to make informed buying and voting decisions in a sea of fake news

In a world filled with biased news, fake news and fads, it's hard to make sound decisions, buy or purchase anything or vote with confidence.

angel investment

Why building trust is key to sustainable long-term sales relationships

Creating and earning trust is a skill salespeople have to master, and indeed, a lot of sales training and the respective literature focuses on this skill.

Public relations

Why every small-business owner should keep a gratitude diary

"I have no idea what will happen for you, other than if you keep your own gratitude diary for a reasonable period, it’s likely to be good."

why sales

If you’re not selling, you’re not in business: Why sales is valuable no matter what you do

Selling is ubiquitous. It is a life skill of value to everyone. Learning the various skills and processes underpinning selling can help you out.

angel investment

Do they lift their weight? 15 questions to determine the ‘fitness’ of your sales team

In order to achieve peak 'sales fitness', now and in the long term, leaders and their sales teams must adopt a 'systems thinking' approach.

colleagues

How to revive a complacent sales team

Complacency can easily creep into sales teams that manage and service regular client accounts if they do not remain vigilant to changes on every level.

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