Sue Barrett, Author at SmartCompany

Sue is a selling better strategist and advisor, sales philosopher and speaker, sales trainer and coach, writer and activist. Sue is chief executive of forward thinking sales advisory Barrett and online sales education and resource platform www.salesessentials.com. Barrett develops sales strategies, standards and education that help people and businesses sell better.

Christine-Holgate

Incentives, bribes and Cartier watches can actually lower an employee’s quality of work

Employee incentives are akin to manipulation, and while they might work in the short-term, research shows they'll fail eventually.

R&D

Why business owners should check in on their sales teams this R U OK Day

Many salespeople are struggling, not just to meet their sales targets, but to learn how to adapt and handle a whole new world of selling.

women superannuation

How a career in sales can be a ticket to a better life for women

How sales leadership careers can empower women to rise up the corporate ladder and enhance their earning potential.

communication

The pandemic has exposed 11 likely gaps in a business’ sales system: How many sound familiar?

Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.

digital platforms

What should you do when there’s panic in the air? Get focused and get selling

I’ve lived and worked through major recessions, financial crises and general downturns in business and survived, if not thrived, during these times.

doing business during COVID-19 inflation staff shortages

Open for business: How to keep selling and doing business during COVID-19

Remember as the old saying goes, necessity is the mother of invention. So how can we keep selling and doing business during COVID-19?

Brian Hartzer

Westpac, NAB and selling deception: Why we cannot stand by and do nothing

Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.

good sales recruit

‘They need to be hungry’: Why you need to redefine what a good sales recruit looks like

‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.

sell more sales team

Seven things you can do right now to improve your sales results

It’s pretty easy to sell in good times. However, it’s the test of any business and its leadership team as to how they sell in the tough times.

supermarket underpayments

Why supermarket Waitrose is ditching perfection and prioritising progress

Our relationship with perfection and progress can be rather fraught. We can be forgiven for thinking that perfection is actually attainable.

sales meeting

Seven differences between sales and marketing

What is sales? And what is marketing? In business, it’s vital to have a clear understanding of how the two can work together effectively.

launch a startup

The pursuit of commercial viability: Seven questions new business owners must answer

Anyone can have an idea. The challenge is turning that ‘amazing’ idea or invention into a commercially viable business entity.

Page 1 of 28