Why your knowledge base doesn’t compare to a ‘Barista-made Oat Latte’
With expectations around customer support getting more and more intense, companies across all industries are investing copious amounts of time and resources into building their knowledge base. But here’s the kicker: many customers still prefer to pick up the phone rather than dive into those meticulously crafted articles. Do they even read what you’ve painstakingly put together? More often than not, the answer is a resounding no. So what’s the issue?
