Want to enhance your company’s reputation? This method can help
This extract from 'Enhance your reputation' introduces us to the BrandCred Method — a strategic brand alignment blueprint for building brand credibility and fostering trust.
Ros Weadman is a brand communication and reputation specialist and the author of Enhance Your Reputation – how to build a brand people want to work for, buy from and invest in’ (Global Business Publishing, $29.95).
