Odette Barry

LinkedIn isn’t known for producing beef. But a recent exchange on the professional platform highlighted the importance of managing your brand's reputation in the big moments and the small. 

By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration. 

Thought leadership involves sharing your wisdom, insights, and experience in order to inspire, educate and inform. It isn’t about selling. It’s about sharing. And it’s an effective way to build your profile. 

If you’re a business that wants to build visibility and secure media headlines, then look no further than your purpose and values when it comes to pitching your stories to media, writes Odette Barry.

Odette Barry, owner of Odette & Co, explains the role of small business in supporting healthy attitudes towards workplace beers.

It's okay to pause your business during the constant upheaval at home and around the world, writes Odette Barry, but it's okay to push ahead too.