“The leads are weak!”: How telling just half the story can convert leads to sales
The lead and the salesperson will both be winners if they collaborate with strong stories, so is it time to align your marketing and sales departments?
Mike is the co-founder and chief storyteller at Growth in Focus and author of Seven Stories Every Salesperson Must Tell. He has managed sales teams in the UK, Russia and throughout Asia for international corporations such as Schlumberger, Siemens, Nokia and Halliburton and has sold over a billion dollars of products and services over his career.
