I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. …
So you’ve found your purpose. Finished with the workshops, hand-wringing and arguments over words, you can now take a breath. Right? Wrong…
Do you think about your customers as consumers, users or purchasers? According to a recent article in Harvard Business Review, the underly…
An event I attended this past weekend reminded me how easy it is to misunderstand what it means to be “customer-centric”. In general I h…
How many times have you seen people make the promise “most trusted” or something similar? Trust assertions of one ilk or another litter …
Once you’ve established the foundation of identity I’ve talked about, you’re all good right? Wrong. Now the work begins. Every day some…
When you have a question, don’t settle for the first answer, even if it feels like it’s the right one. When you accept the first answer …
Over the break, I plunged into Walter Isaacson’s expansive and illuminating look at Leonardo da Vinci’s life and work. While many gems a…
As I take a look back over the buzz of 2017, two themes stand out – purpose and experience. One is centuries old while the other is a rela…
If you’re like the person I was talking to last week, you spend many hours speculating things that can go wrong. Okay well, maybe not hour…
How often do you stop and say a simple “thanks for all your work” to the people around you? If you’re like most of us, the answer is n…
Loyalty is coveted by organisations because loyal customers come back more often, spend more money and tell other people they like you. And …
