Michel Hogan, Author at SmartCompany - Page 7 of 33

innovation

Would your organisation have the will to withstand public backlash?

The plastic bag fiasco faced by Coles and Woolworths provides lessons on how to prepare for and deal with public backlash.

VC funding

Values are a company’s engine room — you won’t go anywhere without them

Purpose is all about what’s most important, but it is the values which put it in action. They are your company's engine room.

Business name

Three things you should think about more than your name

When I decided to work for myself I became fixated on what the name of my business should be. After all, nothing was more important than the name, right?

Dive into your organisation’s ‘what is’ — because you can’t get ‘there’ if you don’t know where ‘here’ is

You need to know the location of point A to get to point B, and you need to understand 'what is' for your business to get to your imagined future.

How purpose travels through your organisation

Purpose inspires action, but it needs to be central to how actions are carried out to be effective. How do you bring organisational purpose into your work?

The temptation to over-promise and how to fix it

Brand promises and the way you deliver on them are paramount to any business. To sustain credibility, organisations must curb the tendency to over-promise.

You need a ‘chief purpose officer’ (but it’s not who you think)

In today’s overhyped purpose climate the question of who should carry the mantle of 'chief purpose officer' is an open one.

Culture fits or culture mis-fits is the wrong distinction

“Culture fit is a recipe for groupthink—it weeds out diversity of thought.”

Psychologist, Wharton Professor and author Adam Grant p…

Struggling with your purpose statement? The words are not the problem

It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up w…

How does your culture work?

How does your business approach people and culture? If you currently focus on 'who we are', it might be time to make a shift to 'how we do'.

cybersecurity

Testing the boundaries of customer loyalty

Customer loyalty: hard to gain, harder to keep? This week Michel Hogan takes a look at how her own loyalty to businesses has been repaid – are businesses doing enough to keep loyal customers onside?

Embrace the full opportunity of improving your employees’ experience

Discussions of employee experience often prioritise customers and profits. A true evaluation of your employees' experiences must do more than pay lip service to the platitude "our employees are our greatest asset".

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