Michel Hogan, Author at SmartCompany - Page 5 of 33

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Musk, Zuck and Up: Should the actions of a founder taint their company?

Every organisation starts with a founder. So can we and should we separate their individual actions from the collective whole?

To keep your promises focus on the unheroic work

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

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Forgiving broken promises: Why we must allow space for amends so the trust engine can keep turning

Perhaps the path to fixing an organisation’s broken promise begins with acknowledgement by the promiser and forgiveness by the promisee.

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Your values are like cake: You can’t eat it and have it too

What happens when our values (our non-negotiables) get eaten by the things we do or want to do?

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Details, details, details: When communication fails, peoples’ experience is the casualty

How you communicate is a big part of people’s experience, and experience is where promises are kept or broken. Here is an example.

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Practice what you preach: Do your habits align with your organisation’s identity?

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Culture grows the way you feed it

Can you even change a culture? Evidence suggests it is an uphill battle at best, but thinking about what you feed it is a good place to start.

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From purpose to values: Six ideas to set the stage for your brand in 2019

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

Misspelling names

Sitting inside permission is a promise

Organisations can be more than a bit cavalier in their promises, so it is no surprise that attitude extends to permission.

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An organisation’s core values erode with time

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

email

Unless you have explicit permission, your email is spam

It’s easy to erode your brand result with email. To avoid it, remember unless you have my explicit permission, it is spam.

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“The push and pull of purpose”: Why an organisation’s good intentions will always be bad for someone

Purpose is not inherently good or bad. What organisations do with their purpose, regardless of good intentions, is where the scrutiny belongs.

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