Slippy, sloppy: The real reason businesses regularly fail to uphold agreements
When you look at broken promises and the resulting collateral damage, a lack of clarity about what was agreed always jumps out.
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.