I’m pretty much sick and tired of rhetoric from gurus telling companies they need to be WOWing their customers. The fact is most struggle …
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
I’m pretty much sick and tired of rhetoric from gurus telling companies they need to be WOWing their customers. The fact is most struggle …
I am often asked, “What’s the one thing I can do?” My return question is most usually, “To do what?” Because it depends. Someti…
I’ve sworn off using the term “brand” (or even Bob for that matter) for a month. Actually I tweeted my intention last week so in reality I’v…
An article on 24/7 Wall Street this past week outlined the “Nine Most Damaged Brands in America”.
It’s nice to see the media starting to …
A friend described the following scenario to me via email.
A business he advises keeps getting distracted by new opportunities before the…
“The enemy of clarity is insincerity” is a great line. I wish I could claim authorship of it, but it comes paraphrased from a quote by G…
Too often people try and frame “brand values” as if they are somehow different from the other values of the organisation. They aren’t. Your …
Your competition is not the biggest threat to your brand. It’s time to play a bit of brand defence.
In a manifesto about brand that I w…
Have you ever been lost in the maze of terminology that surrounds brands? You’re not alone.
Brand spirit, brand personality, brand expe…
My personal recap of the brand year that was. 10 things that caught my eye – the good, the “brand” and the ugly of 2007.
The good, th…
