In light of the Virgin Australia stake in Tiger Airways this past week, I was thinking about the promises they make. One of my issues with T…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
In light of the Virgin Australia stake in Tiger Airways this past week, I was thinking about the promises they make. One of my issues with T…
Last week I published a bit about what I think made the first five on my “Brands that I like list” work. The second five from my original po…
A couple of weeks ago I published a list of brands that I like with the promise that I would expand on what I think makes them work.
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There’s a slight change of plan for this week. I am still putting together more detailed analysis of the “Brands that I like” from last week…
From the moment his fateful words were captured on video and shared around there has been no shortage of commentary and hand-wringing about …
A friend took their life in their hands at the weekend and bravely forwarded me an article on “rebranding” (or, as I call it, the word that …
I was at the Smart Company Smart 50 Awards last week, chatting to those who had made the list and enjoying hearing their stories about how t…
Saw a tweet from @trevoryoung about some problems he was having getting @Avis Car Rental to respond to his problem. Well, no wonder, I thoug…
By way of full disclosure: I work with people to help them understand and uncover things that make up their personal brands. But where I dra…
Customer loyalty is top on the list of strategic goals of many companies, and to my thinking that is very last place it should be.
L…
It is no surprise to anyone who knows me that the constant discussion of brand from a marketing-centric standpoint drives me around the twis…
