Michel Hogan, Author at SmartCompany - Page 3 of 33

Who Gives a Crap

This social enterprise shows why it pays to ‘give a crap’

Australian social enterprise Who Gives a Crap has been able to donate $5.85 million to charities because it has kept its promises, says Michel Hogan.

Making sense of the Australia Unlimited logo debacle

Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.

rio tinto blasts caves

“A reputation gets traded every day”: The true cost of Rio Tinto’s decision to blow up historic Indigenous site

When the mining giant put profit ahead of posterity and destroyed an ancient Indigenous site, its own reputation was reduced to rubble.

financial foundations domestic violence leave

Why you should draw on your business’ core values in your coronavirus response

Have you called on your core values, and I mean literally looked to them for guidance, in deciding what to do in the face of coronavirus?

Will Burger King’s Whopper campaign pay off? Or will it decompose after a few weeks?

'No artificial preservatives' is a worthwhile promise from Burger King. However, the ads don't amplify this message, they undermine it.

George Calombaris

Sirloin with a side of scandal isn’t a meal people wanted to buy

By underpaying his workers, George Calombaris broke a promise to his employees. And that broken promise led to the collapse of MAdE Entertainment.

‘Today’s sales will be donated’: The unintentional opportunism of fundraising for a cause

In the wake of disasters of this magnitude, people want to do something, and in our helplessness, one of the first places we turn is fundraising.

WeWork Adam Neumann

Neumann, Kalanick and Holmes: When culture becomes cult

There’s a growing pile of people who, inflated by messianic zeal, march their organisations off a cliff. It is hardly a new phenomenon.

memorable advertising

Ads you remember for the right reasons are rare: This is what it takes to be memorable

Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.

future of PR

If your values don’t push back, they’re probably principles

Many business owners think values and principles are interchangeable. But think again. There’s a fundamental difference between the two.

difference between a small business and a startup

If ‘working on your brand’ involves shaking up your logo, you’re missing the point

I really thought we had moved beyond brand equals logo. Yet, somehow, it seems to end up back at how things look and feel.

satisfaction guarantees

Satisfaction guarantees are all well and good ⁠— but can you actually follow through?

''If you're not satisfied with your stay, let us know and we’ll make it right." It was a reassuring sign. A promise to fix things. Pity it was rubbish.

Page 3 of 33