I am a Brand. I am much more than a logo, name or marketing campaign. I am sometimes a verb (when used on cattle), more often a noun. You…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
I am a Brand. I am much more than a logo, name or marketing campaign. I am sometimes a verb (when used on cattle), more often a noun. You…
When I lived in the US, my favourite bookstore was the Tattered Cover and it was amongst the things that saddened me to leave most; in fact,…
The role of leaders within an organisation in building the brand can’t be understated. I quite simply have never seen a strong and resilient…
Great brands are built by people. But not just any people. They have to be the right people. Right for who? Right for your organisation. And…
A new campaign by BMW is a timely reminder that you can only be great at one thing. Finding that one thing. Focusing who you are and wha…
In the absence of expectations being set about what I can or can’t do, it is perfectly reasonable that you as the customer or other stakehol…
I’m a sucker for a great photo of anything beach-related (well, actually a sucker for anything beach-related, period). So when I stumbled ac…
After one too many tweets appeared in my stream using the terms personal brand and personal branding I’d had about as much as I could take…
This is not the blog I was going to write. I had a whole different one started about setting expectations. But then while reading an art…
If you are starting a new business, I think the key ingredient to success, more than funding, more than ideas, more than planning and strate…
It all started with a treat offered to me by my hairdresser. “You’ve got to try a piece of this chocolate,” she said, almost like she was of…
I’m going to make it short and sweet this week. I’ve recently had a number of conversations with people where my brand advice to them ended …
