Michel Hogan

Thanks to everyone for the shares and retweets and feedback on the last couple of blogs – really appreciate it and it is great to see some…

The ‘slow’ movements around the world which began with Slow Food, have since expanded into various areas of thinking and doing underpinn…

I’ve written a few times over the recent years about the myth that you have to delight your customers. And a couple of conversations last …

No board can make the right decisions if they aren’t considering the organisation’s brand in their thinking. As regular readers of this …

There is a great book called “On Looking” by author Alexandra Horowitz. In the book the author takes walks around her neighbourhood in N…

The obvious topic for my blog this week is the hot water Commonwealth Bank has found itself in through dodgy advice doled out by its financi…

When was the last time you stopped and took a good hard no blinkers look at here? The present. The now.  If you’re like a lot of the peo…

When people start talking about brand one of the inevitable questions that pops up is “what do you think X org” stands for? This questio…

In the sometimes befuddling and jargon-filled world of marketing it seems a new buzz phrase pops up weekly. In the last year the term “con…

The keeping of a promise is in the making. But even knowing that, it’s easy to be cavalier about making promises, I know I’m guilty of i…

You’re building your brand today. Right now. Whatever you are doing is in some way contributing to it. That’s the power and the danger. …

I write about the topic of brand and marketing about once a year. I plan to keep doing this until the time I mention that I work with organi…