There are plenty of things your organisation does that builds your brand. There is also a pretty long list of things only you care about and…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
There are plenty of things your organisation does that builds your brand. There is also a pretty long list of things only you care about and…
Everyone in business has to form partnerships of one kind or another. Sometimes they are a massive joint venture, sometimes they support ope…
In 1884, Edwin Abbott Abbott wrote a book called Flatland. I’ve always loved the analogy of that book and recently was reminded of it duri…
I’m often accused of not liking marketing and advertising, and while nothing could be further from the truth, I do have a particular disli…
I had a different blog planned for this week, but due to some logistics my piece and interview on Storytelling will be delayed a few weeks. …
We’ve all not kept a promise at one time or another. Sometimes on little stuff that only you and the other person noticed and occasionally…
When you do everything at once you never know what is working or what is not. I was reminded of this again the other day on my yoga mat as …
I was doing some gardening the other weekend. I like to potter about and as I weeded and prepared my veggie garden for spring planting (a fe…
Nearly every organisation I work with gets a bit of a reading list from me. I can’t seem to help myself because much of my thinking about …
I was speaking recently at the Better Boards Conference for not-for-profits and the Q&A raised the issue that there is no such thing as …
It’s a great line – “the sustenance of unheroic work.” I wish I could claim it as mine, however, it is from author Jedediah Purdy’…
It’s a common tale. I have a set of things I believe and care about but feel like that isn’t enough to get attention in the marketplace….
