In last week’s blog, ‘Expectations abhor a vacuum’, I asked the question, “What happens when the expectations I set collide with the…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
In last week’s blog, ‘Expectations abhor a vacuum’, I asked the question, “What happens when the expectations I set collide with the…
“Nature abhors a vacuum,” or so said Greek physicist-philosopher Parmenides in circa 485 BC. And I have to say, so do expectations.
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We talk a lot about our customers, but most people in the business only see that as being external. How can we get them to see that we are o…
The old chestnut of personal brand is as topical as ever, so I’m reaching into my archives and here from March 2011 is a bit of list of so…
Our agency is telling us we can’t build a brand without figuring out our “core motivating idea”, but we’re still figuring things out…
I’ve lost count of the number of times value propositions, positioning, and unique selling propositions have come up in my conversations w…
There are lots of decisions you will make over the course of building your brand. Brand is, after all, the result of those decisions. This …
No question this week (come on readers I know you have questions send them in…) so instead I’m going to circle back around to purpose wi…
This week’s question takes us from brand revolution to evolution. A week ago, I was part of a panel discussion for some executive MBA stud…
This week’s reader question from my friend Richard Keeves is a doozy. If brand is the result of the promises you keep, isn’t it also the…
I’m taking a break from answering questions this week to recap an event from last week, when I was fortunate enough to attend the Growth S…
Continuing my series of answering questions sent in by you, this week’s question asks about the all-important values of an organisation. W…
