I was on the receiving end of a customer experience this week that completely and irrevocably changed the opinion I had of a particular comp…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
I was on the receiving end of a customer experience this week that completely and irrevocably changed the opinion I had of a particular comp…
I was emailed a question this week about positioning. My friend and colleague @anthonyjoseph wanted to know my thoughts about the relationsh…
What organisation wouldn’t like a big leap in customer loyalty? What magical marketing promotion would deliver a result like that? The qui…
“Actions speak louder than words,” so the saying goes, and with apologies to all my writer friends, I’ll have to agree with that senti…
How does a company go from the concrete visual language of “a computer on every desk and in every home” to this? Last week the chief exe…
I’m not sure how many times I’ve heard people in businesses say “Oh we couldn’t say that, we need to sound professional”, which sa…
Just imagine the transformation in attitude and outcome if instead of writing a vision statement, you did a little “visioning”. I’m on…
Instead of trying to buy brand, look inside the business and use what is really going on, what actions are really being carried out to shine…
The encouragement to explore and keep asking questions is a bit of a central theme these past weeks. Even the engagement blog last week was …
A couple of weeks ago I was catching up with my friend @richardkeeves in Perth for a glass of vino. He was a bit distracted trying to catch …
The brand question this week is a great doorway highlighting something every company tries to avoid… What’s going on with McDonald’…
I’ve been doing a bit of advisory work with startups recently as they consider what brand looks like in their early stages of development….
