Michel Hogan

  I was asked one of my least favorite questions last week. “Can you give me some examples of what other people are doing?” It’s pret…

  There are lots things that really annoy me. One that routinely lands high on that list is the way the term brand gets elevated to some ki…

  At the end of my blog last week I promised this week would be all about what I called “the third element” of brand – your positioni…

  It is easy to get lost in the labyrinth of business motivation – vision, mission, promise, purpose goals, cause, reason to believe, but…

Last week I noted that I’d be talking about building brand alignment over the coming weeks. And the first step to that is getting the foun…

  One of the first things I say when talking with groups about brand is that they need to forget what they think they know – that brand i…

Let’s talk about values – again. In my article about VW’s big mess last week I noted that central to the big mess was a fundamental misa…

A couple of years ago, when VW last hit the news for doing stupid stuff I wrote the following piece about their inaction and lack of willing…

  Google unveiled their new logo a couple of weeks ago and the world gave a collective yawn. Not so much a new anything as an update of the…

  Spring has finally sprung. And as we chase away that winter dust what better time to dust off your brand. 2015 is disappearing at a rate …

My friend, collaborator and all around word goddess @getnance sent me an ad. A great ad which got me thinking about why so much advertising …

When an entrepreneur is building a brand the focus is often on the ‘doing’ side of things. For too many that starts and stops at the ven…