For years now I’ve been using the example of terms and conditions when I talk to organisations about customer experience issues. It’s a …
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
For years now I’ve been using the example of terms and conditions when I talk to organisations about customer experience issues. It’s a …
What do an author, a highly decorated Navy Seal and building brands have in common?
While listening to Four Hour Work Week author Tim Fer…
Who are the right people for your organisation?
Beyond the basic skills they need to do the job, how do you decide if the person in front…
In an article on FastCompany a few years ago, Bob Frisch made the case that “Culture Vs Strategy Is A False Choice”.
In a nutshell hi…
A brand requires a steady balanced diet of thought and action, interaction and reaction, constantly feeding the result. What often happens i…
This is probably the 10,001th article on the topic of jargon-laden, by-committee, not-worth-the-paper-they-are-written-on, vision statements…
Delight. A noun meaning a high degree of enjoyment or pleasure. Joy. Rapture.
If there’s a word that deserves a place on the over-expos…
“Don’t think of an elephant.” I’m not sure the exact origins of that phrase but I first became away of it via George Lakoff’s book…
“’The hardest thing is to be sincere,’ young André Gide wrote in his journal in 1890, decades before receiving the Nobel Prize…”
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What are the enemies of building a brand? The desire to fiddle, resistance, and the doldrums.
The first one – the desire to fiddle –�…
“If you want to know what your brand stands for just ask someone what they think…” has to be one of the most useless pieces of advice …
Companies are communicating more than ever before. So why does so much of it fail?
Amid entreaties to engage customers, an important firs…
