It’s been quite the few weeks for businesses and unhappy customers. But today my blog isn’t for them or any other businesses. It’s for…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
It’s been quite the few weeks for businesses and unhappy customers. But today my blog isn’t for them or any other businesses. It’s for…
“It isn’t different enough?”
To which my next question is “different from whom and why do you care?” Because a customer doesn�…
This week I’m handing over my blog to the wonderful Nancy Hellmrich (@getnance). A bit over 15 years ago when I was looking for a writer t…
Purpose and positioning serve two very different functions for your organisation. It’s important that you don’t mix them up.
Last wee…
Why. Why does your organisation exist?
Beyond making money, why are the doors open (which everyone needs to do to keep the doors open)?
…
Why. Why does your organisation exist? Beyond making money, why are the doors open (which everyone needs to do to keep the doors open)?
W…
It takes courage to tell the other story – the one where things didn’t go as planned – and to share the hard lessons you’ve learned with…
Over the years I’ve seen organisation after organisation tie themselves up in knots over words. In absence of a genuine understanding of w…
The old “what’s best practice” chestnut has been rearing its ugly head a lot lately. I get it, in the absence of any idea of how somet…
“Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone and the tiger a tiger.”
Captured …
Sometimes the deep work and everyday actions and decisions needed to build a brand can feel like a modern day equivalent of the Gordian Knot…
When a word is as familiar as “promise” it’s easy to think we know all there is to know about what it is and how it works. The diction…
