Just being different is all a bit ho-hum. Different isn’t even all that hard. Change a couple of things, and you’re different. Me being …
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
Just being different is all a bit ho-hum. Different isn’t even all that hard. Change a couple of things, and you’re different. Me being …
After my love letter to you all last week, this week it’s back to a bit of tough love.
So things are going pretty well at your business…
Dear you,
Running an organisation and building a brand is hard. Even when you’re doing what you care about, it’s still hard. And ever…
In the process of trying change to renew or invigorate an organisation a lot of things get ignored. In the rush to move forward what gets le…
In the process of trying change to renew or invigorate an organisation a lot of things get ignored. In the rush to move forward what gets le…
“You get what you incentivise”
Peter Diamandis
Building a brand, engaging team members, delivering a consistently good customer experi…
“Now is no time to think of what you do not have.
Think of what you can do with what there is.”
– Ernest Hemingway
In the rush o…
It’s my last blog for this year. We’ve covered a lot of ground, so in the spirit of 2016 recaps, I took a walk back through the year and…
After a recent brand workshop for the Women in Digital Group, I received a lovely message from Jenny Lindsay:
“I’d been overthinking …
How often do you deeply align the way you promote what you do and connect with your customers to what you care about?
I’m not talking …
While Wellington recovered from the previous week’s earthquake amidst a few aftershocks here and there, a stalwart group of souls gathered…
While Wellington recovered from the previous week’s earthquake amidst a few aftershocks here and there, a stalwart group of souls gathered…
