I have a confession: I’m a podcast junkie. Podcasts are stimulating company when I’m driving or sitting on the train, and the ‘Waking Up…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
I have a confession: I’m a podcast junkie. Podcasts are stimulating company when I’m driving or sitting on the train, and the ‘Waking Up…
Nearly five years ago (time does indeed fly), I wrote a blog titled “Everyone is not your customer”. Since then I find myself making tha…
“We’re going to need a bigger boat” has become my mantra around purpose lately. Because, while purpose is imperative, it has limits an…
It will be no surprise to anyone who reads this blog that the incessant discussion of the brand as a subset of marketing sends me round the …
Making promises is easy, but keeping them is hard. With best of intentions and a big dash of self-interest, the words are out almost before …
The dance of promises made by an organisation and the experience it delivers can be everything from the smooth glide of Fred and Ginger circ…
We live in more enlightened times when it comes to brand and while it is finally seen as more than a logo, it remains bedeviled by a project…
“Set your goals” is a clarion call organisations faithfully follow. Goals as part of a strategy, goals for projects, goals for meetings …
It’s been a shambolic few weeks in Uber land. No need to rehash the many missteps and problems that have beset the ride-sharing behemoth, …
The business is starting out and needs a foundation to build on. Or it’s been around a few years and is growing, fast. A venerable family-ow…
The opportunity to innovate takes different paths. And while any direction must be grounded in organisational identity, the fork in the road…
The world really doesn’t need another kind of statement. Or does it?
Hijacked by the “do good” police, purpose today is wielded li…
