Meg Elkins, Author at SmartCompany

covid vaccination

Vaccine incentives: Are free doughnuts and beer the right way to tackle vaccine hesitancy?

Perceptions about COVID-19 and vaccines are driven by emotion, not reason. The more we factor that emotion in to incentives, the better our responses will be.

commute

The commuter’s paradox: Seizing the opportunity that lies between home and work

As employers and employees head back to the office, they should consider the benefits of the daily commute to make the most of this time.

Anti-mask-protester

The anti-face-mask movement: Why fines and penalties might not be an effective deterrent

What’s driving 'Bunnings Karen' and other anti-maskers to film themselves arguing with shop assistants about face coverings? And how should we respond?

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