Keith Lang, Author at SmartCompany

product design

The x-factor in great product design

Being aware of the forces that push, pull and sustain a product over time will ensure you design a more sustainable product.

robot tax

When Alexa went rogue: The importance of context design

Machine learning is a great tool for classification. Many apps would benefit from classifying their content or context into a handful of categories.

embedding behaviour into design

Tools that make us superheroes: A case for embedding behaviour into design

Good behavioural embedding is invisible. The best products embed existing behaviour into them, extending existing gestures.

“It was glorious”: I remote usability tested and here’s everything I learnt

This article is for designers, developers, QA, PMs and software folk — it will explain the ins and outs, and pros and cons, of remote usability testing.

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