Every one of us is unique. Successful marketing increasingly means being able to cater to this fact. Whilst the flood of customer data t…
Every one of us is unique. Successful marketing increasingly means being able to cater to this fact. Whilst the flood of customer data t…
Coming back from this week’s IBM Smarter Consumer Study 2013 Media & Influencer Launch, where I was invited to speak on the expert panel…
This week a client asked an interesting question, which made me stop and think: “How could we articulate and provide proof that great ser…
This week, I would like to explore the psychology behind the colour cue orange, its use in the retail environment and why it is a good colou…
While red may not physically go faster, it certainly is perceived to, with a global study on colour associations finding that an overwhelmin…
The one single biggest irrationality in business decision-making comes back to the one underlying paradigm that is as common as it is incorr…
Here’s a little advice on decision-making from one of America’s founding fathers and most esteemed thinkers: “If you doubt, set down al…
Connecting with consumers in a human and emotional way is one of the biggest challenges marketers face today. According to the Australia…
If you are a consultant or service provider – have you ever wondered why the more a client needs your help the less you can actually help …
