One of my favourite pricing cartoons is that of a schoolgirl selling lemonade for $500, with the caption reading “I just want to sell one …
One of my favourite pricing cartoons is that of a schoolgirl selling lemonade for $500, with the caption reading “I just want to sell one …
Every time I conduct a pricing workshop, during a tour de tables, I ask delegates whether their company has a pricing department and whether…
Last week, I was in Shanghai delivering some in-house and public workshops on value-based pricing. As the name suggests, time in the worksho…
Is there “pricing logic” behind the current price war being fought between Coles and Woolworths? Pricing theory tells us that there are …
The French have always loved their food. So it’s hardly surprising that rising food prices, among other factors, contributed to the French…
Inventory isn’t something companies want to sit on. You want to sell it as quickly as possible and turn it into revenue – not pay for it…
