Today’s column, my 27th for LeadingCompany, marks the first anniversary of the appearance of this fortnightly column. This milestone makes…
Today’s column, my 27th for LeadingCompany, marks the first anniversary of the appearance of this fortnightly column. This milestone makes…
Last week I was back in China for the sixth time in just over three years, to run my ninth value-based pricing workshop. When I first starte…
We’ve all heard about corporate branding and personal branding, but have you ever thought of giving your pricing a brand of its own? As I …
In 1906, the Italian economist, Vilfredo Pareto discovered that 80% of the land in Italy belonged to 20% of the population, a finding that h…
Were you inundated with New Year’s resolution suggestions this year? Have you already broken the ones you made a month ago? Did you make a…
Of the four ‘P’s of marketing – product, place, promotion and pricing – pricing will be the one that rises to the top in 2013. If yo…
Of the four ‘P’s of marketing – product, place, promotion and pricing – pricing will be the one that rises to the top in 2013. If yo…
Many marketers consider pricing a cure for insomnia. After all, it involves numbers and nasty formulas such as “price elasticity”. They…
In my last column, A Pricing Lesson from Richard Gere, I mentioned that the most frequently-asked question I had during a series of in-house…
At the moment, I’m two-thirds of the way through a pricing roadshow for a large business-to-business company that plays in the industrial …
As all leading companies know, when it comes to customers, what they say they will do (in market research), and what they actually do, are t…
As all leading companies know, when it comes to customers, what they say they will do (in market research), and what they actually do, are t…
