James Lawrence

History has shown businesses that continue to invest in their marketing when the economy is down are the ones that thrive when spending is back up.

What should business owners expect if Google flicks the switch on its worst-case scenario and pulls Google Search from Australia? 

History gives us innumerable examples of businesses and startups using recessions to grow market share by increasing marketing spend.

B2B companies effectively using digital channels in their sales and marketing efforts almost always establish a strong brand presence online.

Now is the time to start planning for 2020. Here are eight of the changes that will shape the Australian digital marketing landscape next year.