Danger, danger: The long-term risk of having one mammoth client
There’s a situation that always makes me fear another business is in mortal danger. I like to call it ‘one big client syndrome’.
Ian Whitworth is a reformed branding and advertising creative director turned entrepreneur, who co-founded corporate audiovisual company Scene Change.
Hello, fellow human.
(That’s just how an AI writing bot would open, so don’t feel too reassured.)
If you own or run a business, yo…