This article first appeared in September 2010. I’m two months into my new business and I’m finding that it is taking over my entire l…
This article first appeared in September 2010. I’m two months into my new business and I’m finding that it is taking over my entire l…
How involved should I get my family in my new business? I’ve wanted to clear divisions between work and family time, but I’m findi…
This article first appeared on February 9th, 2012. I’m a woman attempting to break into a very male-dominated area – B2B electrical r…
This article first appeared on September 21st, 2010. I’ve just started up my business and realise the importance of making the right co…
The basics of a marketing plan are true no matter what kind of business you’re in. It involves the famous “Ps”, which help determine w…
This article first appeared December 22, 2011. I’ve just started up and seem to be working all waking hours (and some sleeping ones too…
Do you have any top interview tips for your first hires? I’ve never conducted an interview before. What are the main things I need to look…
I saw research that shows that female start-ups in the US raise less money than male ones. Does this gender gap exist in Australia, in your …
This article first appeared on October 28th, 2011. I have a limited marketing budget and am weighing up how I should spend my money. W…
I’m starting an online retail operation from home. I need some cash – should I approach family and friends? This week’s Secret So…
The most important part of any business, no matter how big or small the business may be, is always sales. And the most important part …
This article first appeared on December 3, 2010. I’ve heard a lot about customer segmentation but I’m not sure how this really works….
